Business Premises – A Key to Brand Success

In today’s fiercely competitive market, business premises are not just a “point of sale” but a strategic weapon that creates a competitive edge. A prime location can help brands increase customer reach, build a professional image, and quickly capture market share.

The location, size, design and amenities of a property form the foundation of customer experience and operational efficiency. Choosing the right premises is no longer simply a cost consideration but a long-term investment strategy that enables brands to grow sustainably in Vietnam.

1. The Importance of Location

Location is considered the “heart” of any business premises, directly determining its ability to attract and reach customers.

• Being in the city center or near major transport routes allows brands to be more visible and quickly connect with potential customers.
• Developed residential areas, shopping malls, office buildings and schools are all “hot spots” with high foot traffic.
• A convenient location also makes it easier for customers to find your business online, for example when they search for “business premises in District 1.”

2. Other Key Factors for Successful Business Premises

2.1 Appropriate Size

• Premises that are too small may limit product display and customer experience, while overly large premises can waste rental and maintenance costs.
• Businesses should assess their type of operation (retail, F&B, showroom, logistics, etc.) to select the most suitable size.

2.2 Attractive and Flexible Design

• An eye-catching façade and clear branding help a business stand out from first glance.
• Interior space should be arranged flexibly, with logical areas for sales, storage and supporting offices. An optimized design reduces operating costs and enhances customer experience.

2.3 Supportive Amenities and Infrastructure Connectivity

• Parking, public transport access, clean restrooms, lighting and air conditioning all contribute to comfort for both customers and staff.
• Reliable infrastructure such as electricity, water and telecommunications is essential, especially for FDI companies, logistics operations and retail chains.

2.4 Transparent Financial & Legal Aspects

• Rental fees and additional charges (service fees, maintenance, security, etc.) must be clear, without unforeseen extra costs.
• Clean legal documents, appropriate usage permits and zoning that allows commercial activities are crucial to avoid long-term risks.

3. A-Connection Linking Major Retail Chains

A-Connection has supported an international retail chain in expanding its presence in Ho Chi Minh City by:

• Choosing strategic locations: securing premises in central Districts 1 and 3 with high international foot traffic and easy public transport access.

• Ensuring consistent design identity: façades reflecting clear brand identity and interior spaces meeting international standards, flexible for staff and storage.

• Providing assured amenities and infrastructure: spacious parking, standard fire safety systems, high-speed telecommunications and backup power for F&B chains operating continuously.

• Transparent legal and financial processes: assisting with business licenses and ensuring rental contracts clearly stipulate terms, additional charges and maintenance.

Result: The retail chain not only achieved its projected revenue within the first six months but also increased brand awareness in new areas by over 25%. Customer return rates rose and internal logistics costs became more stable.

4. How to Choose the Optimal Business Premises with A-Connection

• Define brand objectives & target customers: FDI companies, retail chains and startups will each have different criteria for location, size and amenities.

• Conduct local market research: analyze population density, average income and local competition.

• Optimize operating costs: choose premises with a reasonable total cost (rent + services + maintenance + utilities), avoiding areas with excessive hidden charges.

• Check legal issues & zoning risks: review land use planning, building permits, restrictions on noise or pollution where relevant.

A-Connection not only provides attractive, prime locations but also offers strategic consulting for leased commercial real estate tailored to each brand. We are committed to transparent legal processes, clear costs, professional design and complete infrastructure. With over 15 years of experience, A-Connection partners with businesses, investors and retail chains to realize sustainable growth goals. Contact us now to secure a strategic business location and propel your brand to outstanding success.

Read more: Why Office Rental Costs Are a Burden for Many Businesses

ARE YOU LOOKING TO RENT A SPACE?

• We have hundreds of beautiful location options available, good prices,…
• Contact us now for quick and free consultation!

VIEW NOW